Vietnam’s Coffee & Tea Chain Market reached $1.34B in 2025.
Vietnam’s Coffee & Tea Chain Market reached $1.34B in 2025, a remarkable figure for a country of ~100M people. Milano Coffee Vietnam has recently been mentioned among the larger players in the region, alongside brands like Highlands Coffee®, which is actively building its IPO narrative.
Strategic exits to outpace IPOs in Vietnam F&B’s sector: Maestro Equity.
Vietnam’s food and beverage (F&B) sector is likely to see more strategic exits rather than blockbuster IPOs as the market matures, according to a top executive at Maestro Equity Partners, a Ho Chi Minh City-based boutique investment firm.
13 Years In Vietnam: This Is How You Work With Vietnamese | Giovanni Zangani | EP 390
Every year, a wave of foreign investment funds enters Vietnam armed with the same pitch deck, painting an attractive macroeconomic picture of a young population and a rapidly expanding middle class. They are often drawn to startups that fit the “right” mold—companies led by charismatic young founders who can effortlessly deliver polished presentations in English […]