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Vietnam’s Coffee & Tea Chain Market reached $1.34B in 2025, a remarkable figure for a country of ~100M people. Milano Coffee Vietnam has recently been mentioned among the larger players in the region, alongside brands like Highlands Coffee®, which is...

Every year, a wave of foreign investment funds enters Vietnam armed with the same pitch deck, painting an attractive macroeconomic picture of a young population and a rapidly expanding middle class. They are often drawn to startups that fit the...

“What valuation can I get?”That’s the first question I hear from many F&B founders when raising capital in Vietnam. In my experience, the more important question is:“Who can help me reach the next stage of my business journey?”

This week, I had a discussion with a founder about governance and decision-making, the kind of conversation that can easily feel uncomfortable or even like micro-management if not handled with the right context. It didn’t escalate because I understood that...

That requires holding incomplete or unpopular views without rushing into ideology.

The products that really scale usually look simpler at first, but they fit how most people actually live. That’s why local data and judgment always matter more than our personal preferences.

Investors, especially in a fast growing/changing market like Vietnam, already carry enough risk: country risk, GP risk, illiquidity risk. They don’t want unnecessary operational risk on top.

The longer holding period and capital commitment create a simple, unavoidable reality: you own the result. You can’t hide behind deliverables, you live with the consequences of your decisions.But it took time to shift my mindset from providing answers to...

In this episode, Giovanni Zangani joins Alex Rawlings to share insights from operating in Vietnam’s emerging private equity landscape. As Managing Partner at Maestro Equity Partners, Giovanni discusses the firm’s hands-on approach to investing in consumer and F&B businesses, the...