Some of the most interesting opportunities in Vietnam are found in smaller, founder-led businesses. They often require more patience and...
Sasin expanded beyond restaurants by turning its core product into an FMCG offering. Today, it is a leading spicy noodle brand online in Vietnam...
More than a decade in Vietnam’s F&B sector taught me that great food and a scalable business are not always the same thing. Growing to 100+ locations...
For investors, an attractive coffee business is not just about brand awareness or store count. Scalability, replicability, unit economics...
Provincial markets are becoming an increasingly important growth opportunity for F&B chains, although not every brand is equally positioned to...
Vietnam’s Coffee & Tea Chain Market reached $1.34B in 2025, a remarkable figure for a country of ~100M people. Milano Coffee Vietnam has recently...
Vietnam’s food and beverage (F&B) sector is likely to see more strategic exits rather than blockbuster IPOs as the market matures, according to a top...
Every year, a wave of foreign investment funds enters Vietnam armed with the same pitch deck, painting an attractive macroeconomic picture of a young...
“What valuation can I get?”That’s the first question I hear from many F&B founders when raising capital in Vietnam. In my experience, the more...
This week, I had a discussion with a founder about governance and decision-making, the kind of conversation that can easily feel uncomfortable or...
