Case Studies

"The morning of Vietnamese people"

The Case Study Of

Milano Coffee

One of the key strengths of Milano's business model is its scalability. By leveraging the entrepreneurial spirit of Vietnamese families and adopting a light franchising model, they have developed a strategy that suits the Vietnam market well. This approach allows for easy replication and growth throughout the country. Moreover, the concept's strength relies upon the product, which makes it more suitable for franchising compared to lifestyle concepts.

Current Network

1900 Outlets