Some of the hardest deal situations in Vietnam had nothing to do with financial or operational complexity.
Some of the most interesting opportunities in Vietnam are found in smaller, founder-led businesses. They often require more patience and understanding, but that is also where significant value can still be built.
Sasin’s Instant Noodle Pack: From Restaurants to FMCG
Sasin expanded beyond restaurants by turning its core product into an FMCG offering. Today, it is a leading spicy noodle brand online in Vietnam, showing how an F&B brand can grow beyond physical locations.
Why might Italian culinary craftsmanship not fit for scale in Vietnam and other Asian markets?
More than a decade in Vietnam’s F&B sector taught me that great food and a scalable business are not always the same thing. Growing to 100+ locations requires balancing authenticity with systems, consistency and operational discipline.
What makes Vietnamese coffee companies attractive to investors?
For investors, an attractive coffee business is not just about brand awareness or store count. Scalability, replicability, unit economics, operational control and an integrated value chain are becoming increasingly important.
The new “piece of the pie” for coffee and bubble tea chains.
Provincial markets are becoming an increasingly important growth opportunity for F&B chains, although not every brand is equally positioned to succeed.