Vietnam’s first global FnB innovation centre opened in Binh Duong

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July 29, 2023
President & CEO of Tetra Pak Adolfo Orive speaks at the launching ceremony of Bloom in Binh Duong Province on July 4. — Photo courtesy of the company

Bloom, Viet Nam’s first-ever global innovation centre for the food and beverage (F&B) industry, was launched in Binh Duong Province on July 4.

The state-of-the-art innovation centre, designed by Tetra Pak in partnership with DenEast, aims to revolutionise the country’s F&B industry through its innovative and cost-efficient product creation model.

“The Bloom innovation centre signifies our long-term commitment to Viet Nam, contributing to the nation’s innovation and transformation targets as well as unlocking the immense potential of the local food and beverage industry,” said Eliseo Barcas – Managing Director of Tetra Pak Vietnam.

Bloom is designed to offer food and beverage (F&B) brands an accelerated route for converting their ideas into tangible concepts and facilitating small-scale production for market testing, seamlessly transitioning to mid, large and mass production.

Bloom is the first-ever global food and beverage innovation centre in Viet Nam. — Photo courtesy of the company

“Innovation is crucial for F&B brands to stay ahead in a rapidly evolving market with growing demands for nutritious, healthy, and sustainable products. It is not easy for F&B players to do this at the needed speed and cost-efficiency,” said Johan Boden – CEO of DenEast Vietnam. “Smaller brands require more expertise and investment for large-scale equipment while established brands face production disruptions and lack the dedicated facility for micro innovation.”

Leveraging Tetra Pak’s cutting-edge technology and end-to-end expertise, coupled with DenEast’s manufacturing capabilities, Bloom can effectively tackle these challenges for brands of all sizes. It offers remarkable flexibility, efficiency, shortened time-to-market, and eliminates the need for equipment investment, all conveniently located in one place.

The innovation centre can cater to the needs of food and beverage brands not just in Viet Nam, but across the region and further parts of the world. — VNS

- Maestro Equity

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